DPD
Embedding Competencies into the Employee Lifecycle
Introduction:
DPDgroup, one of Europe's leading parcel delivery networks, wanted to ensure that leadership competencies were not treated as a standalone HR initiative, but became part of every employee interaction-from recruitment to learning, performance, rewards, and engagement.
To achieve this, DPD partnered with GetBoarded to embed its DPD Six Competency Model directly into the employee journey, creating one consistent framework across all talent processes. The competency model emphasizes not only what employees achieve, but how they achieve it, making behavioural excellence a measurable part of organizational success.
The Challenge
Like many global organizations, DPD had multiple HR processes operating independently:
Recruitment focused primarily on technical capability.
Performance reviews lacked a consistent behavioural framework.
Learning programs were not always linked to organizational competencies.
Bonus decisions relied on multiple disconnected inputs.
Engagement surveys measured satisfaction but offered limited insight into leadership behaviours.
Without a common language across these activities, identifying leadership potential and developing talent consistently became increasingly difficult.
The Solution
Using the GetBoarded platform, DPD integrated the DPD Six Competency Model throughout the complete employee lifecycle.
Instead of introducing another HR tool, competencies became the common thread connecting every stage of development.
Employees access a personalized dashboard where they can:
Build and update their professional profile
Track competency development
Complete self-assessments
Receive AI-guided recommendations
Access personalized learning content
Review progress through ongoing development conversations
Managers receive structured insights that support coaching, performance discussions, and leadership development using the same competency framework.
How DPD Uses GetBoarded
Recruitment
Candidates are evaluated not only on technical skills but also against the DPD Six competencies.
This enables recruiters to identify leadership potential earlier in the hiring process while creating a consistent standard for selection decisions.
Performance Management
Performance conversations now include competency-based discussions alongside business objectives.
The platform supports:
Self assessments
Manager assessments
Peer feedback (360° Snapshot)
Behavioural conversations
Competency progress tracking
Managers gain a more complete picture of employee performance by evaluating both results and behaviours.
Learning & Development
Learning recommendations are aligned directly with competency gaps.
Instead of assigning generic training, employees receive targeted development opportunities that strengthen the competencies most relevant to their career progression.
Leadership development is available across the entire organization, not limited to existing managers.
Rewards
Behaviour becomes part of reward decisions.
Year-end bonus calculations now include competency-based behavioural reviews completed during annual performance conversations, providing greater transparency and consistency in reward allocation.
Engagement
Employee engagement surveys include questions linked to leadership competencies.
This enables HR teams to identify behavioural trends across departments and create targeted action plans when competency scores indicate opportunities for improvement.
Explore the DPD Employee Journey with GetBoarded
See how GetBoarded powers DPD's employee experience by integrating competencies across recruitment, learning, performance, rewards, and engagement.
AI-Powered Employee Experience:
GetBoarded's AI assistant helps employees navigate their development journey by:
Suggesting learning content
Recommending competency improvements
Guiding self-assessments
Encouraging profile completion
Supporting career planning
The experience transforms competency development from an annual HR exercise into a continuous process.
Download the DPD Talent Analytics Proposal
Want to explore the complete Talent Analytics solution implemented for DPD?
Download the full proposal to learn how GetBoarded enables competency-based talent management, AI-powered employee development, performance insights, and data-driven decision-making across the employee lifecycle.
Objective
To integrate DPD's Six Competency Model across the entire employee lifecycle using GetBoarded, creating a consistent approach to recruitment, performance management, learning and development, rewards, and employee engagement. The objective was to ensure employees are evaluated and developed based on both what they achieve and how they achieve it, fostering continuous growth, leadership development, and a high-performance culture.
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